Cheating the System: Blackhat SEO

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Search engine optimization professionals have probably heard of the term known as blackhat SEO. Blackhat SEO embraces a collection of strategies deployed to improve a website's or page's ranking in search engine rankings, but through methods that violate the search engines' terms of service.

Basically, blackhat SEO is a quickfire approach that can get your site to the forefront of search results quickly. However, these techniques are often seen as dishonorable, and search engines like Google may severely penalize sites found using them.

One common blackhat technique is overusing keywords. This entails filling a webpage with keywords or numbers to game a site's ranking in Google search rankings. They might come across in a list, pile, out of context or in a hidden div.

Creating link farms is another common tactic. Here, webpages are tied together in a circular network to improve the rank of all the pages in the circle. However, if a page is linked to from a high number of unrelated sites, it may also be penalized.

Cloaking is an even riskier blackhat method. It refers to different content is presented to search engines check here than to users, basically redirecting users to alternate pages apart from their knowledge.

Despite the risks, why do people use blackhat SEO? The evident answer is: for instant success. These methods give websites the appearance of relevance, boosting them up the search results rapiidly.

However, the benefit is fleeting. Search engines now incorporate complex algorithms that identify these manipulative techniques. Once they're identified, penalties may include lower rankings or even being erased entirely from the search index.

As a result, many websites are shifting to white hat SEO strategies. These are methods that aim to build a website's prominence in legitimate ways. Some methods are creating quality content that provides helpful information to the reader, optimizing website tags, or creating a positive user experience.

In conclusion, while blackhat SEO may seem a fast way to boost your site's visibility, it's a dangerous game to play. It's more advisable to direct attention on whitehat SEO techniques, that improve your website through legitimate means, thereby providing enduring success.

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